American Crew Soap Bar. Specifically developed to cleanse your skin without harsh damaging effects, the American Crew Soap Bar is rich in aloe vera which works to condition and protect against external aggressors while expertly cleansing and moisturising. The American Crew Soap Bar is developed to cleanse the skin and also soften the beard prior to shaving. With a natural pH of 7, it provides the key to clean healthy skin without the damaging effects of other harsh soaps. Vitamin E, an important anti-oxidant, actively promotes the conditioning of dry, damaged skin.